11:30 a.m.
Bus departs Marriott/Residence Inn City Center
VP Leadership Team Only
Noon to 4 p.m.
VP Lunch and Meeting
SEC Room, Gatton Student Center
2 to 5:15 p.m.
Conference Registration
Marriott City Center Lobby
4 p.m.
Bus departs UK for Marriott/Residence Inn City Center
VP Leadership Team Only
5:15 p.m.
Meet the UK Team in Marriott City Center Lobby
Walk to Limestone Hall
5:30 to 8:30 p.m.
Welcome to Kentucky Dinner and Bourbon Tasting
Limestone Hall
As one of Lexington’s premier event venues, Limestone Hall has a lot to offer. Located in the heart of downtown Lexington, it sits inside the Historic Courthouse at the corners of Main, Short and Upper Streets. Featuring two event rooms joined by the historic dome rotunda – this venue can host up to 100-400 guests, proving to be versatile for all your wedding and corporate needs.
Getty Images
6:30 to 8 a.m.
Complimentary Breakfast for all SECCA guests in the Residence Inn Lobby
8 a.m.
Buses depart for the University of Kentucky campus
8: 20 a.m.
Welcome
Gatton College of Business and Economics
8:30 to 9:30 a.m.
SESSION 1 | Research Storytelling
University of Georgia
9:30 to 10:30 a.m.
SESSION 2 | Centralizing Your Communications
University of Missouri and Texas A&M University
10:30 to 10:45 a.m. BREAK
10:45 to 11:45 a.m.
SESSION 3 | Social Media Trends
University of Alabama and University of South Carolina
Noon to 1:15 p.m.
Lunch and Roundtable Discussions
TBD
Topics Include:
1:15 p.m.
Walk to Brockman Senate Chamber
Gatton Student Center
1:30 to 2:30 p.m.
SESSION 4 | Diversity Equity and Inclusion/Tokenism
Cornett
2:30 – 3:30 p.m.
SESSION 5 | Crisis Communications
Mississippi State University and University of Florida
3:30 p.m. NETWORKING BREAK
Featuring Crank and Boom Ice Cream
4 p.m.
Buses depart Gatton Student Center for Marriott/Residence Inn City Center
4 p.m. to 4:45 p.m.
Optional: Brief Campus Bus Tour
5:30 p.m.
Buses depart Marriott/Residence Inn City Center for dinner
Castle and Key Distillery
6:30 to 10 p.m.
Dinner and Special Guest
Castle and Key Distillery
10 p.m.
Buses depart Castle and Key for Marriott/Residence Inn City Center
Whether you're visiting Castle & Key Distillery for the first time or making a return pilgrimage to our hallowed grounds, we're ready to welcome you.
Castle & Key began restoring the historic Old Taylor Distillery in 2014 and after four years of hard work, was overjoyed to open the distillery to visitors in September of 2018. Now we are excited to offer a range of experiences from tours to private events among a myriad of other reasons to visit the site.
Kentucky Department of Tourism
6:30 to 8 a.m.
Complimentary Breakfast for all SECCA guests in the Residence Inn Lobby
8 a.m.
Buses depart Marriott/Residence Inn City Center for Kroger Field
*If travel plans require you to drive your own car to Kroger Field, please refer to the SECCA program book for directions.
8:30 to 9:45 a.m.
Name, Image and Likeness (NIL)
Kam Cox, INFLUENCE Program (NIL) Coordinator, University of Illinois
9:45 to 10 a.m. BREAK
10 to 11 a.m.
Your Personal Brand
Mitch Barnhart, University of Kentucky Athletics Director
11 to 11:45 a.m.
Artificial Intelligence in Brand Management and Communications
11:45 a.m.
Lunch and Closing Remarks
2024 SECCA Location Selection
